In 2019, we worked with a Dental Support Organization (DSO) that had multiple practice locations and was struggling with inconsistent online visibility. Their local citations were manually managed — a time-consuming and error-prone process that led to incomplete or outdated listings across key platforms.
We implemented an automated local listing solution (similar to BrightLocal), centralizing their business data and syndicating it across dozens of directories. But the effort didn’t stop there. To fully optimize their local presence, we layered in:
Location Page Optimization: Each office had a unique, keyword-rich landing page with localized content.
Locally-Themed Blogging: We created geo-specific blog content addressing dental concerns in each market.
Local PR & Guest Posts: By building backlinks and authority from local news outlets and niche blogs, we helped boost each location’s domain trust.
Structured Citation Building: Ensured accuracy across data aggregators, maps, and voice search platforms.
Google Call Volume Increased by 99% Year-over-Year
That’s nearly double the number of inbound calls from Google — and for a service-based business like dental care, that’s a massive win.
Whether it’s a dental group or a chicken restaurant, Local SEO works when done strategically. Listing management is just the foundation — real traction comes when you pair it with optimized pages, relevant local content, and smart authority-building tactics.
Now, we’re even helping clients “hack” AI search visibility to show up in Google’s AI Overviews and ChatGPT results. Want to future-proof your local SEO? Just ask.