Advirtis

Driving High-Quality Leads for a Windows & Door Installation Company with Meta Ads

Overview

A local windows and door installation company partnered with us to launch their first paid campaign on Meta Ads. With no prior ad account history, the objective was to quickly generate qualified leads that could be converted into booked estimates and sales.

Challenge

  • Brand-new ad account with no pixel data or historical campaign learnings.

  • High competition in the home improvement market, where lead costs can vary widely.

  • Tight timeframe of just two weeks to prove ROI.

Strategy & Execution

  1. Audience Targeting:

    • Leveraged Meta’s advanced interest and behavior targeting to reach homeowners likely in need of upgrades.

    • Layered in demographic filters such as age, household income, and homeownership to narrow down to the highest-intent audience.

  2. Ad Creative Approach:

    • Developed scroll-stopping visuals highlighting before/after transformations of windows and doors.

    • Focused copywriting on energy efficiency, curb appeal, and cost savings, which aligned with homeowner motivations.

    • Included clear CTAs like “Get Your Free Estimate Today.”

  3. Conversion Optimization:

    • Directed traffic to a streamlined lead form within Meta to reduce friction.

    • Implemented instant lead notifications for fast sales follow-up, improving conversion rates from lead to appointment.

Results (2-Week Campaign)

  • Total Ad Spend: Just under $5,000

  • Leads Generated: ~125 qualified leads

  • Cost per Lead (CPL): $40

  • Conversion Rate: Well above industry benchmarks for a new account launch

Impact

The campaign successfully built a steady pipeline of homeowners interested in window and door replacements. By proving a scalable cost per lead in the first two weeks, the client now has a reliable foundation for long-term advertising and expansion into additional service areas.

Key Takeaways

  • Even with a brand-new ad account, Meta Ads can produce strong results when creative, targeting, and lead follow-up are aligned.

  • A $40 CPL in the competitive home improvement vertical demonstrates efficiency and ROI potential.

  • Quick wins in the first two weeks built confidence for the client to scale their ad spend and dominate their local market.