Cabinet Manufacturer Starts at Zero First-Page Keywords. Reaches 50 in 15 Months.
Overview
A wholesale cabinet manufacturer and distributor came to Advirtis in January 2018 with virtually no organic search presence — zero keywords ranking on the first page of search engines. Starting from scratch, we built a full SEO program that drove them to 50 first-page rankings in 15 months, while generating over 1,500% growth in organic sessions and nearly 700% more overall website traffic.
Where They Started
Zero first-page rankings means zero organic search visibility. For a wholesale manufacturer trying to reach contractors, designers, and distributors, that meant their digital presence was essentially invisible to the buyers who needed them most. The goal was to build organic authority from the ground up — systematically, without shortcuts.
Our Approach
Keyword Research & Targeting
We researched how cabinet buyers — contractors, kitchen designers, developers, and wholesale buyers — search for suppliers. That informed a keyword strategy built around purchase-intent and product-specific terms rather than generic informational queries.
On-Page & Off-Page SEO
A comprehensive SEO campaign was designed and implemented, covering on-page optimization of existing pages and new content creation, alongside off-page authority building through relevant external content distribution.
Local & Directory Presence
NAP consistency was established across Google Business Profile, Bing Local, and other key directories — building the local and business signals that search engines use to verify legitimacy and relevance.
Content Development
SEO-friendly content was developed to address the topics and queries cabinet buyers search for throughout their purchase process, establishing the client as an authoritative source in their vertical.
Results
| Milestone | First-Page Keywords | Growth |
|---|---|---|
| Start (Jan 2018) | 0 | Baseline |
| After 3 Months | 5 | +500% |
| By May 2019 | 50 | +5,000% |
Traffic Results (3-Month Window at Peak)
| Metric | Result |
|---|---|
| Overall Website Traffic Increase | +667.25% (1,147 visits) |
| Google Organic Sessions Increase | +1,552.13% (1,231 sessions) |
| Website Page Views Increase | +989.38% (18,223 pageviews) |
Conclusion
Starting from absolute zero organic visibility is one of the hardest positions in SEO — and one of the most rewarding to solve. Through methodical keyword targeting, technical optimization, and consistent content development, this cabinet manufacturer built a first-page presence from nothing and grew organic traffic by over 1,500% in the process.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.