Advirtis

An Omnichannel Blueprint: How A Unified Media Strategy Fueled A Breakout Month

Client

A large Florida automotive dealer partnered with SilverBack Advertising to overcome campaign performance limitations and improve market visibility.

Challenge

The dealership faced multiple hurdles with its previous strategy:

  • Reliance on linear cable OTT/CTV with limited attribution.

  • No programmatic display integration.

  • No machine learning or AI-driven optimization.

  • Low ad visibility among both shoppers and stakeholders.

  • A highly competitive market requiring smarter targeting.

Strategy

SilverBack implemented Data Fusion Marketing with attribution and audience integrations, combining:

  • Advanced segmentation with Seed audiences, retargeting, and predictive models.

  • A fluid omnichannel mix (OTT, CTV, Display, Online Video) with UID.20 identity mapping.

  • Real-time bidding and creative optimization powered by log-level reporting.

Results

  • Achieved a record-breaking sales month with over 900 new and used vehicles sold, ranking #6 nationally for their brand.
  • Generated 1,410 website conversions at a $48.31 CPA, including 279 click-to-calls, 28 form leads, and 1,106 VDP views.
  • Delivered +10% YOY sales growth and a +30% YOY gross profit increase.

Conclusion

By unifying channels and leveraging AI-driven data, SilverBack transformed the dealer’s performance from limited visibility to measurable success. The omnichannel blueprint proved that integrated, cost-per-action-driven campaigns deliver stronger ROI and position dealerships for sustained market dominance.