Appliance Services Company Grows from 1 First-Page Keyword to 466 — Organic Traffic Follows
Overview
An appliance services company came to Advirtis in January 2018 with a minimal organic search presence — just one keyword ranking on the first page. By June 2019, that number had grown to 466 first-page keywords, with meaningful increases in organic traffic, page views, and overall site visits driven by an SEO campaign built around how appliance service customers actually search.
Where They Started
A single first-page keyword means a business is essentially absent from organic search. For a local appliance services company competing for repair and installation jobs against established competitors, that kind of invisibility translates directly into missed revenue. The client needed rankings, traffic, and a sustainable SEO foundation — built correctly from the start.
Our Approach
Keyword Research & Campaign Design
We mapped the appliance service search landscape — repair terms by appliance type, installation queries, brand-specific searches, emergency service terms — and built a keyword targeting strategy around the highest-value opportunities. On-page and off-page SEO was designed and implemented around those targets.
Local Listings & NAP Consistency
All local business listings were audited and corrected across Google Business Profile, Bing Local, and key directories. Clean, consistent business information is a foundational local SEO requirement — and one that’s frequently overlooked by businesses in this category.
Content Development
SEO-optimized content was developed and distributed to build topical authority in the appliance services vertical and drive organic visibility for the target keyword set.
Results
| Milestone | First-Page Keywords | Growth |
|---|---|---|
| Start (Jan 2018) | 1 | Baseline |
| After 3 Months | 12 | +1,100% |
| After 6 Months | 31 | +3,000% |
| By June 2019 | 466 | 46,500%+ |
Traffic Results
| Metric | Result |
|---|---|
| Overall Website Traffic Increase | +12.84% (614 visits/month) |
| Google Organic Sessions Increase | +23.34% (268 sessions/month) |
| Website Page Views Increase | +33.31% (1,108 pageviews/month) |
Conclusion
Growing from 1 to 466 first-page keywords over a sustained campaign is the kind of compounding SEO result that transforms a business’s organic channel. For this appliance services company, that meant more visibility, more traffic, and a growing pipeline of customers finding them through search — instead of going straight to a competitor.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.