A fast-growing B2B SaaS provider wanted to expand its sales pipeline by connecting with high-value decision-makers in target industries. Their goals included building brand awareness, educating prospects, and driving demo requests to accelerate growth.
Competing in a highly competitive SaaS market with long sales cycles, the company faced several obstacles:
Reaching specific job titles and industries with precision.
Ensuring consistent messaging across multiple channels without creating audience fatigue.
Generating scalable, high-quality inbound leads while maintaining efficient costs.
SilverBack executed a Precision Playbook designed for B2B SaaS growth:
Advanced Audience Targeting: Used firmographic and intent data to identify decision-makers by job title, company size, and industry.
CTV for Awareness: Delivered storytelling ads on premium business and tech content channels.
Audience Enrichment: Combined third-party job data with behavioral journey insights for sharper targeting.
Native Advertising: Published thought-leadership content in industry publications to build authority and trust.
Omnichannel Execution: Deployed across programmatic CTV, native ads, and display retargeting over an 8-week campaign with a $120,000 budget.
+62% increase in marketing-qualified leads compared to the pre-campaign period.
Achieved an $85 average cost per lead, 20% below target.
Drove a 3.1x pipeline ROI based on closed-won deals.
Improved brand visibility with an 18% uplift in brand recall from pre- to post-campaign surveys.
The campaign proved that precision targeting plus multi-channel sequencing can accelerate SaaS growth by balancing reach and relevance. By combining firmographic and intent data with strong storytelling, the B2B SaaS provider drove more qualified leads at lower costs while strengthening brand recall. This omnichannel strategy created a scalable framework for sustainable pipeline growth.