Advirtis

Driving ROI Through NASCAR Sponsorships Client

Client

Advirtis works with brands seeking to maximize sponsorship ROI through NASCAR, one of the most loyal and engaged fanbases in sports. Clients span industries looking to boost awareness, consumer engagement, and measurable returns from sponsorship investments.

Challenge

Many brands face challenges in sports sponsorships, including:

  • High costs when negotiating directly with teams or athletes.

  • Difficulty ensuring sponsorships go beyond “just a logo” and actually deliver ROI.

  • Limited knowledge of the NASCAR landscape, leading to inefficient spend.

  • A need to expand audience reach across diverse demographics, including multicultural and younger fan segments.

Strategy

Advirtis leverages its expertise and relationships in the NASCAR ecosystem to create cost-efficient, ROI-driven sponsorship strategies:

  • Target Markets: Identifies the strongest NASCAR regions (e.g., Los Angeles, New York, Chicago, Atlanta, Dallas).

  • Audience Insights: Taps into NASCAR’s fan base—62% male, $84K avg. household income, 66% multicultural, with high family and workplace engagement.

  • Activations: Creates direct engagement opportunities through promotions, branded activations, and digital media extensions.

  • Efficient Investment: Negotiates deals at a fraction of the cost of direct team/athlete sponsorships, ensuring every dollar delivers measurable value.

  • Cross-Sport Connections: Extends opportunities across NASCAR, PGA Tour, WWE, and more.

Results

  • NASCAR sponsorships, when optimized through Advirtis, deliver standout impact:

    • #1 in sponsor loyalty among major sports (ahead of NBA, NFL, MLB, PGA, UFC, and others).

    • 62% of fans purchase products/services they see associated with NASCAR.

    • 96% recommend sponsors’ products to others.

    • 56% participate in promotions tied to NASCAR sponsors.

    • Multiple sellouts (including the Daytona 500) and rising attendance, with an 11% increase in new attendees.

    • Engagement metrics across NASCAR content surged, including 421M+ video views (+46% YoY).

Conclusion

By leveraging NASCAR’s unmatched fan loyalty and Advirtis’ insider expertise, brands can transform sponsorship dollars into high-ROI, measurable outcomes. Instead of inflated rates and limited exposure, Advirtis ensures efficient investment, direct consumer action, and lasting brand affinity. NASCAR continues to provide one of the strongest platforms for sponsorship engagement across U.S. sports, making it a powerful growth channel for advertisers.