When we first started working on this hardscape and concrete account, the website had virtually no visibility within AI-generated search results and limited rankings for informational keywords that homeowners actively search before making purchasing decisions.
Just two months later, the results tell a different story:
✅ 180 AI citations gained
✅ Significant growth in Google AI Overview visibility
✅ Multiple new Top 10 organic rankings
✅ Increased visibility for high-intent hardscape and retaining wall searches
This is a great example of how strategic SEO and AI optimization can create meaningful visibility without massive content production budgets.
Like many local contractors, the company primarily relied on service pages and had limited educational content targeting the questions homeowners ask before requesting a quote.
As Google’s AI Overviews continue to expand, the company was largely absent from:
The goal was simple:
Increase organic visibility while positioning the company as a trusted source for AI-generated search results.
Our SEO approach focused on three core areas:
We created and optimized content around real homeowner questions and search intent.
Examples include:
Rather than targeting only service keywords, we expanded visibility around the entire hardscape and retaining wall ecosystem.
This helped search engines understand the company’s expertise across:
We improved content structure, internal linking, topical relevance, and page optimization to increase the likelihood of both:
Starting Point: 0 AI Citations
After 2 Months: 180 AI Citations
Growth: Infinite increase from baseline
This means the company’s website is now being referenced inside AI-generated search experiences far more frequently than before.
Several keywords moved into highly visible positions, including:
These rankings target users who are actively researching projects before contacting a contractor.
Many contractors focus only on “near me” service keywords.
The reality is that customers often spend weeks researching:
By appearing during this research phase, the company gains:
And now, those same pages are also appearing inside Google’s AI-generated experiences.
The most impressive part of this campaign isn’t the rankings.
It’s the fact that the company went from:
0 AI citations → 180 AI citations in just 60 days
without a massive website rebuild or enterprise-level SEO budget.
This demonstrates that even a focused SEO strategy centered on answering real customer questions can dramatically increase visibility across both traditional search results and emerging AI search experiences.
180 AI Citations Gained in 60 Days
Multiple Top 10 Rankings Earned
Expanded AI Overview Visibility
Increased Topical Authority in Hardscape & Concrete Search
“A little bit of SEO goes a long way when it’s focused on the right topics.” — Advirtis