This Local Chiropractor sought to increase its customer base and revenue by investing in a Google Ads strategy. The objective was to utilize targeted keywords, strategically set budgets, and create appealing ad copies to attract potential customers to the clinic’s services. This case study explores the implementation and results of the campaign.
1. Keyword Selection and Planning:
The campaign targeted specific keywords related to chiropractic services, taking into consideration the local market and potential clients.
2. Budgeting:
The suggested budget for the campaign was set at $1,500 per month. This allocation was based on an analysis of the average costs and traffic related to the selected keywords.
3. Ad Copy Creation and Testing:
The campaign involved the creation of engaging ad copies, followed by testing to ensure they were optimized for conversion.
4. Conversion Tracking and Adjustments:
Conversion tracking within Google was used to monitor the effectiveness of the ads, and ongoing bid adjustments were implemented to optimize the spending.
A landing page was included in the campaign to direct traffic and provide information to potential clients. The entire ad strategy included the following stages:
Google Ads Set-up + Monthly Management
Keyword research and planning
Budget analysis
Competitor ads review
Google Ads campaign set up
Google ad copy creation & testing
Conversion tracking (within Google)
Ongoing bid adjustments
The campaign achieved the following results:
Average combined Cost Per Click (CPC): $4.20
Total Website Sessions from Google Ads: 357 pre-qualified visitors per month
Conversion Rate: 5% (18 leads per month)
Estimated Cost per Conversion: $84
Estimated Revenue: $7,054/month
Estimated Return on Ad Spend (ROAS): 370.2% (an estimated gain of $5,554/month within 90 days)
With a 50% close rate for Sales, the campaign demonstrated a substantial ROI, as calculated through a partner ROI calculator (Hubspot).
The Google Ads strategy for the Local Chiropractor proved to be a successful venture. By focusing on relevant keywords, setting a budget aligned with the clinic’s objectives, and utilizing ongoing tracking and adjustment, the campaign led to a significant increase in leads and revenue for the practice.
This case serves as an effective example of the potential impact that a well-planned Google Ads strategy can have for businesses in specialized industries like chiropractic care. The success of the campaign also underscores the importance of continuous monitoring, adjustment, and collaboration with professional agencies in achieving desired marketing goals.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed