HVAC Contractor Grows from 9 First-Page Keywords to 702 — a 7,700% Increase
Overview
A local HVAC contractor chain came to Advirtis in February 2017 with an existing web presence but minimal organic visibility — just nine keywords ranking on the first page of search engines. Over the following year, we built a comprehensive SEO program that drove their first-page keyword count to 702, nearly doubled their website traffic, and more than doubled their organic sessions.
Where They Started
The client had a functional website but was essentially invisible in search. With only 9 first-page keywords at launch, they were losing potential customers to better-ranked local competitors every day. Their goals were clear: increase organic rankings, drive more qualified traffic, and grow their local customer base.
Our Approach
Keyword Research & Campaign Build
We began with thorough keyword research to understand exactly how potential HVAC customers were searching in the client’s service areas — repair, installation, maintenance, emergency services, and seasonal terms. From there, we designed and implemented a full on-page and off-page SEO campaign built around those target terms.
Local Listings Cleanup & Consistency
We audited and corrected all name, address, and phone number (NAP) data across Google Business Profile, Apple Maps, Bing Local, and other key directories. Inconsistent local data is one of the most common silent killers of local SEO performance — we eliminated every discrepancy.
Content Development & Distribution
SEO-optimized content was developed and published across the site and distributed to relevant external websites to build authority and topical relevance in the HVAC vertical. Social presence, including the client’s Facebook page, was also optimized as a supporting signal.
Results
| Milestone | First-Page Keywords | Growth |
|---|---|---|
| Start (Feb 2017) | 9 | Baseline |
| After 3 Months | 289 | +3,111% |
| After 6 Months | 438 | +4,766% |
| By Month 13 | 702 | +7,700% |
Traffic & Engagement Results
| Metric | Result |
|---|---|
| Overall Website Traffic Increase | +97.56% |
| Google Organic Sessions Increase | +177.27% |
| Website Page Views Increase | +60.35% |
Conclusion
In a little over a year, this HVAC contractor went from being nearly invisible in local search to dominating it with 702 first-page keywords and nearly double the organic traffic. This is what a well-structured, consistently executed local SEO program produces — compounding results that grow every month the campaign runs.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.