Plumbing & HVAC Chain Goes from 10 Keywords to 406 First-Page Rankings — a 3,960% Increase
Overview
A local plumbing and HVAC service chain came to Advirtis in April 2017 with a website but limited organic reach — only 10 keywords ranking on the first page of search engines. Within a year, we built that number to 406, nearly tripling their organic sessions and significantly increasing overall site traffic across their service areas.
Where They Started
With just 10 first-page keywords, the client was losing local search visibility — and local customers — to competitors every day. Plumbing and HVAC searches are highly local and highly urgent, meaning that ranking matters enormously at the moment a potential customer needs help. The client needed to show up, and show up fast.
Our Approach
Keyword Research & SEO Campaign Build
We mapped how potential customers were actually searching for plumbing and HVAC services in the client’s markets — emergency repair terms, installation queries, service-specific searches, and seasonal demand spikes. A full on-page and off-page SEO campaign was designed and implemented around those target terms.
Local Listings Consistency
Every major local directory was audited and corrected — Google Business Profile, Apple Maps, Bing Local, and beyond. Consistent NAP (name, address, phone) data across the web is foundational to local ranking performance. We ensured it was airtight.
Content Development
SEO-optimized content was created and distributed across the site and relevant external channels to build topical authority in plumbing and HVAC. Social presence was also optimized to support organic signals.
Results
| Milestone | First-Page Keywords | Growth |
|---|---|---|
| Start (April 2017) | 10 | Baseline |
| After 3 Months | 129 | +1,190% |
| After 6 Months | 296 | +2,860% |
| By Month 11 | 406 | +3,960% |
Traffic & Engagement Results (6-Month Window)
| Metric | Result |
|---|---|
| Overall Website Traffic Increase | +41.75% (4,431 visits) |
| Google Organic Sessions Increase | +46.87% (3,444 sessions) |
| Website Page Views Increase | +33.01% (10,274 pageviews) |
Conclusion
For a plumbing and HVAC business, local search visibility is revenue. Customers searching for these services are ready to book — and they call whoever shows up first. In under a year, this client went from 10 to 406 first-page rankings, turning their website from a digital brochure into a lead-generating machine.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.