A seasoned Alternative Medicine Practice specializing in guiding top-level executives towards harmony and success thru natural means. The Alternative Medicine Practice offers bespoke services ranging from mindfulness workshops to executive coaching, tailored to foster natural health and professional growth.
1. Keyword and Audience Selection and Planning:
The campaign targeted specific keywords and audiences related to their services, taking into consideration the local market and potential clients.
2. Budgeting:
The suggested budget for the campaign was set at $375 per month. This allocation was based on an analysis of the average costs and traffic related to the selected keywords.
3. Ad Copy and Creative Testing:
The campaign involved the creation of engaging ad copies, followed by testing different Youtube Creative to ensure they were optimized for conversion.
4. Conversion Tracking and Adjustments:
Conversion tracking within Google was used to monitor the effectiveness of the ads, and ongoing bid adjustments were implemented to optimize the spending.
A landing page was included in the campaign to direct traffic and provide information to potential clients. The entire ad strategy included the following stages:
Youtube Ads Set-up + Monthly Management
Keyword and Audience research and planning
Budget analysis
Competitor ads review
Youtube Ads campaign set up
Youtube ad copy creation & testing
Conversion tracking (within Google)
Ongoing bid adjustments
The campaign achieved the following results:
Average combined Cost Per Click (CPC): $0.21
Total Website Sessions from Google Ads: 1550 pre-qualified visitors per month
Conversion Rate: 22 leads per month
Estimated Cost per Conversion: $60
Estimated Revenue: $22,000/month
With a successful close rate for Sales, the campaign demonstrated a substantial ROI, as calculated through a partner ROI calculator (Hubspot). Below is a screenshot of the campaigns last 4 months of success and you can see that the numbers are only scaling up from here.
The Google Ads strategy for the Alternative Medicine Practice proved to be a successful venture. By focusing on relevant keywords and audiences, setting a budget aligned with their objectives, and utilizing ongoing tracking and adjustment, the campaign led to a significant increase in leads and revenue for their business.
This case serves as an effective example of the potential impact that a well-planned Youtube Ads strategy can have for businesses in specialized industries like Alternative Medicine Practice. The success of the campaign also underscores the importance of continuous monitoring, adjustment, and collaboration with professional agencies in achieving desired marketing goals.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed