Advirtis

Advirtis logo featuring bold red "AD" and stylized white "VIRTIS" on a circular background with digital distortion effects.

Driving 3M+ Impressions and 2,500+ Dealer Searches for a Global Tractor Launch

Challenge

A global agricultural equipment manufacturer needed to execute a coordinated campaign across 27 dealership locations, each with unique budgets, platforms, and digital infrastructure.

Key challenges included:

  • Managing multi-location campaign execution at scale
  • Navigating fragmented digital ecosystems (multiple websites, pages, ownership)
  • Supporting a major product launch event
  • Driving not just awareness—but dealer-level purchase intent

Strategy:

Advirtis led a 3–4 month strategic planning phase, developing:

  • A scalable multi-location campaign architecture
  • Budget allocation frameworks per dealership

  • A full-funnel strategy:

    • Top funnel: Video + awareness
    • Mid funnel: Traffic + engagement
    • Bottom funnel: Dealer searches, calls, and lead forms
  • A custom cross-platform tracking and reporting system

Advirtis also helped its white-label partner secure the $250,000 campaign, reinforcing its strategic value.

Execution

  • Deployed a 12-month omnichannel campaign across:

    • Meta Ads
    • Google Ads
    • OTT & programmatic
  • Managed location-specific campaigns across 27 dealerships
  • Implemented advanced conversion tracking across fragmented assets
  • Launched video-first campaigns leading into product launch
  • Optimized campaigns toward dealer discovery and purchase intent actions

Results

Awareness & Reach (1-Month Snapshot)

  • 3,049,402 impressions
  • 175,925 video views

Traffic & Engagement

  • 73,000+ clicks generated
  • 1,200+ users spent 3+ minutes on site
  • 500+ users spent 10+ minutes on site

Dealer Intent & Conversion Signals

  • 2,500+ “Find a Dealer” searches
  • 470+ Build & Price interactions
  • 497 call confirmation clicks
  • 36 confirmed leads (form submissions)

Impact

Advirtis successfully:

  • Transformed a complex, multi-location campaign into a cohesive full-funnel system
  • Delivered millions of impressions and high-quality engagement
  • Drove thousands of high-intent dealer searches, directly supporting sales pipelines
  • Built infrastructure to manage enterprise-level campaign complexity
  • Proved its ability to execute and scale $250K+ omnichannel campaigns