Driving High-Value Remodeling Leads in a Competitive Metro Market

Overview

A kitchen remodeling company based in a large metropolitan area partnered with us to generate a consistent pipeline of high-quality leads through Meta Ads. The campaign aimed to connect with homeowners actively seeking to upgrade their kitchens, a high-ticket service with a longer consideration cycle.

Challenge

Highly competitive market with numerous local and regional remodelers competing for the same audience.
High-ticket service requiring greater trust and credibility before a homeowner commits.
Large geographic area with diverse demographics and varying household income levels.

Strategy & Execution

Audience Segmentation
- Targeted homeowners in specific zip codes with higher property values and disposable income.
- Layered interest-based targeting around home improvement, interior design, and real estate investment.
- Used retargeting to capture users who engaged with ads or visited the website but hadn’t submitted a lead form.
Creative Approach
- Developed high-quality ad creatives featuring before-and-after transformations to build aspiration and trust.
- Messaging emphasized increased home value, functionality, and modern design trends.
- Calls-to-action such as “Book Your Free Design Consultation” encouraged homeowners to take the next step.
Conversion Optimization
- Utilized Meta’s native lead forms for a frictionless experience.
- Included qualifying questions (budget range, project timeline) to filter for higher-intent leads.
- Implemented automated lead notifications for the sales team to ensure fast follow-up.

Results

- Total Ad Spend: Just over $19,000
- Leads Generated: ~170 qualified leads
- Average Cost per Lead (CPL): $112
- Conversion Consistency: Delivered predictable results over four months, even in a crowded metro market.

Impact

The campaign generated a steady flow of qualified inquiries that aligned with the company’s target client profile. By balancing creative storytelling with advanced audience targeting, the remodeling company was able to strengthen its pipeline and compete effectively in a highly saturated market.

Key Takeaways

A $112 CPL in a high-ticket remodeling vertical demonstrates strong cost efficiency.
Consistent lead generation over four months validated Meta Ads as a reliable acquisition channel.
High-quality creatives showcasing transformations helped differentiate the client in a competitive market.