A Hyundai dealership sought to maximize the effectiveness of its advertising investments, focusing on both sales and service. They had rich first-party data but were not fully leveraging it to optimize targeting or measure performance outcomes.
Traditional automotive advertising often casts a wide net with limited accountability. For this dealership, the key challenges were:
Making their streaming TV spend work harder across both vehicle sales and service.
Integrating first-party data (sales, leads, repair orders, declined service records) into campaign targeting.
Closing the loop on performance to clearly tie advertising spend to measurable business outcomes.
Overcoming underutilization of their high-quality customer data.
SilverBack Advertising deployed a performance-focused Data Fusion Marketing strategy leveraging:
Amazon Audiences combined with the dealership’s first-party customer data (1PD).
Real-time optimization driven by dealership signals such as repair orders (ROs) and sales, creating a feedback loop that improved efficiency over time.
Precision targeting to ensure campaigns reached high-intent households most likely to convert in either sales or service.
Sales Department Impact
49% increase in ad-exposed vehicle sales month-over-month (from 51 to 76).
55% reduction in cost per sale ($616 → $275).
More sales at significantly lower cost, driven by smarter targeting.
Service Department Impact
Achieved a $51.26 cost per visit.
400 repair orders (ROs) attributed to ad exposure out of 2,008 total for the month.
1 in 5 service customers had seen an ad before visiting.
Estimated $100,000+ in service revenue generated from attributed ROs.
By combining Amazon Audiences with the dealership’s own first-party data, SilverBack transformed the Hyundai dealer’s advertising into a high-precision, performance-driven engine. The strategy not only boosted vehicle sales but also unlocked major gains in the service department, proving that streaming TV can deliver measurable results across the entire dealership. Smarter data use and real-time optimization reduced costs, increased ROI, and created a scalable model for future growth.