A Roofing Contractor Goes From Slow Referrals to Pausing Ads Because They're Too Busy
Overview
A roofing contractor in a highly competitive metro market was growing the hard way — referrals, word of mouth, and buying third-party leads that weren’t worth what they cost. They’d attempted to run Google Ads on their own without success. When they came to us, they had a lean budget and a competitive local market. What they got back was a pipeline so full they had to pause ads to let their crews catch up.
The Challenge
Texas roofing is a crowded, high-dollar market. The client had three specific problems:
- Previous Google Ads attempts produced poor results with no clear strategy
- The available budget was tight relative to market CPCs — every dollar had to work hard
- Lead quality from third-party sources was inconsistent and often unqualified
They needed owned lead generation — a system they controlled, with quality they could count on.
Our Approach
Targeting Lower-Cost, High-Intent Keywords
Rather than bidding on broad, expensive roofing terms, we focused on “roof repair” and hyper-localized keywords tied to the client’s specific service areas — terms that carry high intent without the premium CPCs that generic terms command. This kept costs down while maintaining lead quality.
Mobile-First Targeting & Landing Page
Roofing searches spike on mobile — homeowners notice damage and pull out their phones. We targeted mobile traffic specifically and built a mobile-optimized landing page with call tracking and a lead form, capturing both call and form submission conversions in real time.
Full Conversion Tracking
Every call and form submission was tracked from click to lead, giving us clean data to optimize against. No guessing. No wasted spend on placements that weren’t converting.
Results
| Metric | Result |
|---|---|
| Leads — First 30 Days | 20 qualified leads |
| Average Cost Per Lead | ~$75 (competitive Texas market) |
| Revenue from Single Lead | $40,000 |
The lead flow was strong enough from day one that the client converted many repair inquiries into full roof replacements by showing up fast — same-day inspections gave them a close rate that made the math very compelling. At one point, the campaigns had to be paused entirely so the crew could catch up with the volume of booked work.
“These are the best quality leads I have ever received. I’ve managed to not only keep my crews busy, but to grow and expand my business. One lead has generated $40,000 in work from a single client.”
— Roofing Contractor, Client
Conclusion
A lean budget doesn’t mean weak results — it means the strategy has to be smarter. By focusing on the right keywords, the right audience, and a landing page built to convert, we turned a tight ad budget into a pipeline that overwhelmed a roofing crew in the best possible way.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.