Window & Door Company Generates 1,600+ Conversions in 90 Days — Competing Shoulder-to-Shoulder with National Brands
Overview
This multi-location window and door replacement company operates in one of the most competitive home improvement markets in paid search — going head-to-head with national brands like Renewal by Andersen and Home Depot. Over a 90-day window, Advirtis delivered 1,642 conversions at a 13.4% conversion rate while capturing a market-leading impression share that rivaled the biggest names in the industry.
The Challenge
Replacement windows is a high-ticket, nationally contested vertical. The client’s challenges were significant:
- Competing against national brands with substantially larger budgets and established brand recognition
- Maintaining efficiency (cost per conversion) while generating volume at scale
- Winning top-of-page placement consistently without overpaying for every click
- Balancing branded and non-branded campaign performance to maximize both reach and efficiency
Our Approach
Conversion-First Campaign Architecture
Every campaign was structured around a single objective: qualified conversions, not just clicks. Ad groups were segmented by service type — Replacement Windows, Windows & Doors, branded terms — each with tightly aligned ad copy and landing experiences.
Branded + Non-Branded Balance
We ran dedicated branded campaigns alongside non-branded search campaigns. The result: branded campaigns converted at 26.1% with a cost per conversion of $52.99 — nearly 50% more efficient than non-branded. Both channels worked together to maximize total volume while keeping blended CPL in check.
Bid Strategy & Smart Optimization
Bids were adjusted continuously based on conversion data, dayparting, and device performance. This is what enabled a 13.4% conversion rate to hold across 12,265 clicks over 90 days — not just a short burst.
Results
| Metric | Result |
|---|---|
| Total Impressions | 249,758 |
| Total Clicks | 12,265 |
| Total Conversions | 1,642 |
| Conversion Rate | 13.4% |
| Total Ad Spend | $241,217 |
| Average Cost Per Conversion | $146.86 |
| Branded Campaign CPL | $52.99 at 26.1% CVR |
Competitive Position
One of the most compelling parts of this story is where this client ranked against national competitors in the auction:
| Competitor | Impression Share | Top-of-Page Rate |
|---|---|---|
| Our Client | 23.82% | 70.67% |
| Renewal by Andersen | 23.47% | 82.34% |
| Home Depot | 10.96% | 89.51% |
| Milgard | <10% | 83.43% |
| Pella | <10% | 62.88% |
This client appeared in searches as often as Renewal by Andersen — the dominant national brand in the replacement window category. With over 70% of impressions in top-of-page positions and 37%+ in the #1 slot, the campaign wasn’t just showing up: it was showing up where it counts.
Conclusion
You don’t need a national brand’s budget to compete like one. With the right campaign architecture, bidding strategy, and relentless optimization, this client went shoulder-to-shoulder with Renewal by Andersen and Home Depot in the same auctions — and generated 1,600+ conversions to show for it.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.