This window and door replacement company expanded into a new state market and needed to build organic search presence from a standing start. Advirtis launched an SEO program in December 2024, and by July 2025, the results were transformational: nearly 1,000% more impressions for question-based searches, 47% more organic clicks, and — most importantly — a 220% increase in phone calls and form fills driven entirely by organic and referral traffic.
This is what a content strategy built for both Google and AI search systems produces when it’s executed consistently over 7+ months.
Entering a new state market in a competitive home improvement vertical meant starting with almost no local organic presence. The client needed to:
The content program was built around the real questions homeowners ask when considering window or door replacement — “Does home insurance cover window replacement?”, “How to measure a front door for replacement?”, and similar high-intent informational queries. This serves two goals simultaneously: capturing Google SERP features and feeding LLMs the authoritative content they cite in AI-generated answers.
The content program was built around the real questions homeowners ask when considering window or door replacement — “Does home insurance cover window replacement?”, “How to measure a front door for replacement?”, and similar high-intent informational queries. This serves two goals simultaneously: capturing Google SERP features and feeding LLMs the authoritative content they cite in AI-generated answers.
Alongside content, we executed a link-building program that earned 18 new referring domains and pushed domain authority from its starting point to 21 — foundational work that compounds every month.
Content was structured to appear in Google’s AI Overviews, Featured Snippets, and People Also Ask boxes. These features don’t always drive direct clicks — but they build brand authority signals that influence AI citation decisions and establish the site as a trusted source in the category.
| Metric | Result |
|---|---|
| Ranking Keywords | +44% (137 new keywords) |
| Organic Clicks | +47% |
| Total Impressions | +152% |
| Question-Based Impressions | +927% |
| Longtail Query Clicks (4+ words) | +329% |
| 7+ Word Query Performance | +571% impressions |
| Phone Calls & Form Fills (Organic + Referral) | +220% (last 90 days vs. prior period) |
| New Referring Domains | +18 |
| Domain Authority | +6 points |
Organic converts as well as paid.
Over the last 90 days, organic and referral traffic drove a 220% increase in phone calls and form fills — performing at the same conversion quality as paid search. LLM traffic (which records as “Referral” in GA4) is contributing meaningfully to this number. SEO is no longer a slow, long-game-only play. With the right strategy, it converts.
Starting from scratch in a new market, this window and door company now ranks for 137 more keywords, earns nearly 50% more organic clicks, and sees 220% more phone calls and quote requests from organic traffic alone. The question-focused content strategy that drove +927% in impressions is the same strategy that’s building AI search visibility — two channels, one content program.
This is what modern SEO produces when it’s built for where search is going, not where it’s been.
*Client details have been anonymized to protect our white label partners. Advirtis operates as a silent extension of your agency team.